"The reports of my death were an exaggeration."
-Samuel Clemens, a.k.a. "Mark Twain," May 1897
Radio is far from dead. But it is dying,... dying for better sounding commercials, promos, and imaging concepts. We create and write strategic, targeted, creative copy distilled from the core emotions that drive your fans to want more. Every word on your airwaves, podcasts, websites, marketing, social media, mobile app pages, email and even text campaigns, matter more than you might be giving them credit for.
We work with all traditional and digital media when developing branding campaigns, creating copy and facilitating idea sessions. We've got a soft spot for radio because that's where we came from and it'll always be home.
Today's "radio" landscape has expanded to the digital worlds of web, social media, mobile apps and texting, email campaigns, and the new wild west of audio, podcasting. Today's model for success in radio demands that great content be curated in specialized ways and customized to fit the look and feel of different platforms.
The twelve hour (or more) workday packed with critical station operations and unexpected opportunities have Market Managers, Program Directors, Sales Managers, Producers, Promotion Directors and Account Executives thinking,
"I know I could create something better but I just don't have the time."
But, we do.
Understanding what personally moves the tribe you want to belong to
(yes, you belong to them) paired with a sustained and relevant content plan
is the hallmark of great brands. Simple enough, huh?
Now all you have to do is find a way to hold
your tribe's attention and devotion.
About one hundred times a day.
When it comes to great creative,
if you can't get to it,
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